When I shared on social that I pitch to companies and entrepreneurs, I definitely expected questions, but the one I generally heard the most was “But we’re in a digital space, do we still need to pitch? I thought people come to us?” and before we dive in today, I just want to tackle this so you know as well what I shared with her about this, because fair question!
My point here – funnels are a f*ck ton of work. I would rather send 100 emails a day, then spend $5k-$10k + endless hours tracking to make my money. I now know how to pitch and convert my dream clients where, if I’m in a bind? I can make an extra $5k today. A funnel can’t do that for you, since to perfect a funnel you need months and months of time behind you. So if this is my stance why are we spending time on a digital funnel this week?
Because there’s a lid to every pot. Maybe you want a funnel. Maybe that method is better for you. But also, it’s best to know both ways, so that you can have both support you. I use both, but I let my funnel create bonus money, versus relying on it for my business. So this week will dive into the best practices of funnel building and how to create one that works for you.
In a standard funnel, a potential client or consumer will see a piece of content on IG, TikTok, Pinterest, FB or other, be led to a free download or training, receive pre-written emails over a certain period of time, and then be prompted to sell. The biggest way to win with the freebie is to make one that feels painful not to sell. “But Ashli, aren’t I missing out on money by giving it away for free?” No you’re actually creating my favorite thing: chatter.
There is nothing worse than downloading -what looks like- a helpful free guide or training, only to realize it’s gatekeeping, it’s not helpful at all, and it’s left you more confused. There’s no better way to create sales than to create a strong freebie that they know you could be selling because it’s just that good, but gave them actual real answers.
PRO TIP: Your freebie should be in some way connected or similar to your paid service or product. This ensures that they’re your target market. For instance, if you sell Dubsado builds, I beg you not to have affirmations as your freebie. What about 5 ways to add to the customer experience by showing care for your client in the customer journey?
Psst: Join The Doers for a free webinar on Wednesday the 17th at 5pm EST with my Build a High Converting Quiz template to create a quiz in your business.
Once they download your free guide, training, e-book, template, etc., they should receive the next few emails (this is general guidance – and there are many opinions of how to do this. This is my opinion):
Some people love a longer nurture sequence, and that’s perfectly fine. I have not seen any success in my own business or with my clients’ businesses with longer sequences, so we stand by this method. If you have no funnel, this is a great place to start.
Once you have a funnel up, let’s optimize optimize optimize. Now this isn’t something you’ll do once. A funnel is far from “set it and forget it”. You’ll want to keep an eye on the following metrics or opportunities for better utilization of your new funnel.
Funnels are not for the faint of heart – but for me I love them because I’m a data, numbers, psychology girl. I also don’t rely on them, because it does feel like a gamble when it comes to sales. The awkwardness of sending an email is something I will always choose, but I do think having both makes you a bit of an impenetrable force.
Unpopular opinion: Not the largest fan of funnels. But if you’re going to have them, let’s do them right.