Great question – and one I’m getting often. Maybe you pitch in the DMs. Maybe you’ve heard about people using the DMs for sales. And although I’ll dive into the best practices we follow + encourage our clients to follow, I’m not going to share much about pitching in the DMs. Why, you ask? Because…it’s not really the place, unless you’ve done a few things first.
I really don’t want people leaving this sales challenge and saying “Hey Elizabeth! Have you ever considered hiring someone to run your social media management? I’d love to show you how we can …” because it feels more invasive than email in a way. Instead, focus on relationship building. The “sales” I’ve done in the DMs are people who I’ve connected with multiple times over the past few months and it’s almost a friendship. The convo then becomes “hey so I think I’m ready for social to be outsourced, are you at capacity?” or “listen if you’re overwhelmed with that, i just want to tell you im here to help” with someone who you already trust.
For example (I came back to this scheduled email just to write this lol) TODAY someone wrote me and said “Hey! How are things going with Fast Forward, your podcast production company?” and I said “Well we’re actually in talks with a massive name who is bringing her podcast idea to life so we’re really excited about that and business is going well! Why are you thinking about podcasting?” And she said “Yep! I’ll be ready next year!” and boom – we’ll follow up later this year to see how she feels or if she has any updates, and we’ll go from there.
However if you must use the DM’s to be more active in a sales process, please follow the below to be mindful of “the room” you’re pitching in and how to best be seen as a valued partner.
Here are 3 case studies of casual conversations that have turned into clients and into partnerships.
Person 1: Launch Manager
Person 2: Social Media Manager
We’ve all had the annoying pitch in the DMs, so how do you do it well? When do you become annoying?