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The Sales Playbook

Sales is actually not about convincing someone to say yes, or manipulating someone into a purchase. It's about caring for your client's problems, and showing that you are a partner in that solution. Understanding sales psychology is crucial building lasting relationships in business





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Gain insights into sales psychology and client avatar research to better understand your potential clients and their needs.

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BE SMART - NOT MANIPULATIVE

Identify and understand what it looks like to convince vs. to partner in the sales process so your clients are always a dream to work with




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