As you may or may not know, every sales funnel follows a customer journey from attracting them in through social, offering a free high value item (a lead magnet = get it? it attracts…leads…like a magnet?), nurturing through email, and prompting them to purchase a passive product or active service. There are many many many points of lead loss throughout the customer journey through your funnel, but the most important part of a funnel is the freebie you offer. Check out our reel to see what makes a strong lead magnet.

But which lead magnet is great for you? Read on for my 20 lead magnet ideas to inspire you:

Note: any words in italics are placeholders for any industry or role. All below are made up examples. Anything bold is a note.

CHECKLISTS

Checklists are quick points on a one sheeter. Not the highest value, but can be really helpful if you give TRULY helpful answers in a compact format. This isn’t the best if you’re giving obvious answers or the person who downloads will think “ok well duh, I knew that.” The reaction we want, even with a checklist is “wow they really gave that away – I’m going to hire them when I’m ready”.

1. Is your business ready for a Social Media Manager? (if x or more are checked then it would mean yes)
2. A Flawless Dubsado Offboarding Workflow (pro tip: use for any process, but not your bread and butter)
3. Self Audit your IG Bio w/ 10 Tips
4. 6 Must Follow Steps for Hiring a Full time Team Member
5. DIY Your Brand Messaging in 5 Steps

E-BOOKS

One of the biggest misconceptions with e-books is that it’s truly a digital book, as in 100+ pages. Abso-freakin-lutely not. An e-book in digital industries, especially when given for free, is a 3-10 page PDF that goes a touch further than a checklist by giving some insight. These can be more in depth and detailed with descriptions but more general as topics.​

1. Top 10 Most Asked Questions for a Brand Photographer
2. How to Not Mess Up Your Email Marketing
3. Trend Report for Trending Websites: Q3 2022 (Can use any quarter or year)
4. Understanding the 4 Tiers of Sales Psychology
5. Creating a Membership? Make sure to do these 5 things.

WEBINARS / TRAININGS

Webinars take E-books and add a visual element with you doing either a live or prerecorded training. Try to keep this to 15-20 minutes. All E-books can be webinars, all webinars can be e-books. The difference will be which need a video element and which don’t.​

1. Understanding Your Ideal Client in Three Steps
2. How to Create a More Loyal Audience
3. Ready to DIY your Clickup Dashboards? Check out these Insider Secrets
4. 10 Ways to Use Canva that You Didn’t Know About
5. Planning a Retreat? How to Put Yours Together

DRIP EMAILS

With Drip Emails, you can create a training to drip over time (hello – what you’re reading right now!). When someone signs up, they’re able to access a training that gets sent to them over time. This means that the training can’t be time sensitive. These are best for something you help them do over time.

1. Create a Course for Free in 8 Weeks
2. Start Your Business in 5 Days
3. 10 Free IG Templates Sent to You Every Month
4. 7 Day Internal Systems Audit
5. Make $1000 in One Month