As you may or may not know, every sales funnel follows a customer journey from attracting them in through social, offering a free high value item (a lead magnet = get it? it attracts…leads…like a magnet?), nurturing through email, and prompting them to purchase a passive product or active service. There are many many many points of lead loss throughout the customer journey through your funnel, but the most important part of a funnel is the freebie you offer. Check out our reel to see what makes a strong lead magnet.
But which lead magnet is great for you? Read on for my 20 lead magnet ideas to inspire you:
Note: any words in italics are placeholders for any industry or role. All below are made up examples. Anything bold is a note.
Checklists are quick points on a one sheeter. Not the highest value, but can be really helpful if you give TRULY helpful answers in a compact format. This isn’t the best if you’re giving obvious answers or the person who downloads will think “ok well duh, I knew that.” The reaction we want, even with a checklist is “wow they really gave that away – I’m going to hire them when I’m ready”.
One of the biggest misconceptions with e-books is that it’s truly a digital book, as in 100+ pages. Abso-freakin-lutely not. An e-book in digital industries, especially when given for free, is a 3-10 page PDF that goes a touch further than a checklist by giving some insight. These can be more in depth and detailed with descriptions but more general as topics.
Webinars take E-books and add a visual element with you doing either a live or prerecorded training. Try to keep this to 15-20 minutes. All E-books can be webinars, all webinars can be e-books. The difference will be which need a video element and which don’t.
With Drip Emails, you can create a training to drip over time (hello – what you’re reading right now!). When someone signs up, they’re able to access a training that gets sent to them over time. This means that the training can’t be time sensitive. These are best for something you help them do over time.
Looking to massively increase your email signups (and potentially push to more sales in the long run)? It all starts with a strong lead magnet.