ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • 

ambition is sexy

my infamous google cal trick

join 75 hard

pitch yourself challenge

nail your discovery call checklist

view all

Team AP Consulting

view all free stuff

Gone are the days that "freebies" lead to funnels which lead to purchases. We get it. Instead, I'm proving my expertise with powerful products for free. There's a difference.

Team AP Consulting

view the shop

START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • 

the rules playbook

the pitch playbook

let's f*ckin go

the sales playbook

all playbooks

We all want to pay ourselves better in entrepreneurship. So instead of paying me the thousands this is "worth", pay yourself and come shop for less than $197.

view all

the library

the 
club

the 
roundtable

the retreat

you're the coolest

Team AP Consulting

view services

A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • 

Whether downloading one of the 150+ resources in The Library, networking in The Club, scaling in The Roundtable, or relaxing at one of our retreats, we're here to over deliver and impact women's lives.

view all

Crafting a Powerful Mission Statement

December 5, 2023

Crafting a powerful mission statement will help you connect with your ideal clients seamlessly and grow or scale your agency.

back to blog home

A powerful mission statement is the heart of your service-oriented business, defining its purpose and values. Follow these steps to create a compelling mission statement that resonates with your audience and sets the tone for your organization. Then click here to go build messaging specific to you.

Step 1: Identify Your Target Audience

Start by clearly defining who you aim to serve. Pinpoint the needs and aspirations of your target demographic. Understanding your audience is the cornerstone of a mission statement that connects on a personal level.

Example: We aim to provide unparalleled [your service] to [your target audience] by understanding their unique needs and aspirations.

Step 2: Define Your Core Values

Determine the principles that guide your service. What values are non-negotiable? Whether it’s integrity, innovation, or customer satisfaction, establishing your core values will shape your business ethos.

Example: Our commitment to [core value 1], [core value 2], and [core value 3] forms the bedrock of our mission to deliver exceptional service.

Step 3: Clarify Your Unique Offering

Highlight what sets your services apart. Whether it’s a distinctive approach, cutting-edge technology, or unparalleled expertise, articulate the unique features that make your service exceptional.

Example: Through our innovative approach and [unique offering], we stand out as industry leaders, providing unmatched value to our clients.

Step 4: Express Your Impact

Describe the positive change or improvement your service aims to bring. How will your offerings enhance the lives or businesses of your clients? Define the impact you want to make.

Example: We are dedicated to [positive impact], empowering our clients to [desired outcome] and fostering meaningful transformations in their [relevant aspect].

Step 5: Keep It Concise and Clear

Craft a succinct mission statement that captures the essence of your service. Avoid jargon and unnecessary complexity. A clear and concise statement is more memorable and impactful.

Example: At [Your Business Name], we [verb] [noun] by [unique approach], ensuring [positive impact] for [target audience].

Ad Libs Mission Statement:

“At [Your Business Name], we [verb] [noun] by [unique approach], ensuring [positive impact] for [target audience]. Our commitment to [core value 1], [core value 2], and [core value 3] forms the bedrock of our mission to deliver exceptional service.”

Now, fill in the blanks with your specific details to create a powerful mission statement that reflects your service-oriented business!

Want access to over $50,000 worth of resources?

to see more templates and trainings related to this?

Gain FREE Access

Ps. Have we met?! 

i'm Ashli !

Your partner in crime. Entrepreneurship older sister. Full time dork and part time typo creator. Here to bring my 10+ years of Devil Wears Prada fashion experience to female entrepreneurs so you learn *real* business tips.

about me