In the world of entrepreneurship, there are various paths one can take. Some prefer the independence and flexibility of being a solopreneur, while others venture into the realm of agency ownership, where the challenges and responsibilities multiply. In this blog post, we’ll explore the journey of Amandina, an agency owner, as she shares insights on transitioning from solopreneurship to building a team and managing clients.
The Solopreneur vs. Agency Owner Dilemma
Amandina believes there’s nothing wrong with being a solopreneur, but she acknowledges the stark differences between that and agency ownership. Agency owners face the stress of managing payroll, meeting revenue targets, and handling various financial commitments, such as leases. This transition can be daunting, and Amandina and her colleague Ashli delve into their experiences.
The Transition to Team Building
Amandina started her agency journey by hiring early on, even when it was part-time. Contrary to conventional wisdom that suggests hiring revenue-driving or delegating roles first, Amandina hired a part-time contractor to handle internal SEO and blogs. This seemingly unconventional decision turned out to be a game-changer, contributing significantly to lead generation and establishing a strong online presence through SEO.
The Nuances of Agency Structure
Amandina underscores the importance of agency structure in navigating the agency landscape. Unlike established industries, newer agency types have no fixed formula for success due to the evolving market. Social media, for instance, has transformed dramatically over the past decade, making it challenging to adopt a one-size-fits-all structure.
Moreover, people themselves are nuanced, and finding the right individuals for your team adds another layer of complexity. Despite the challenges, Amandina and her team have embarked on a journey of defining their agency’s structure, constantly adapting to the ever-changing landscape.
Building a Diverse Team
Amandina’s agency went from a team of one to now having a team of nine, including full-time employees and part-time contractors. They have developed a team structure that combines specialization and collaboration. Amandina’s team includes roles like video editors, social media managers, copywriters, community managers, and account managers.
One key takeaway is that specialization can be highly beneficial. It’s challenging to find individuals who excel in multiple areas, so having team members who specialize in specific skill sets can enhance overall performance.
The Importance of Account Management
Amandina also emphasizes the significance of the account management role in her agency. While not a direct revenue driver, this position focuses on client satisfaction and strategy, allowing Amandina to free up her time for more revenue-generating activities. It’s a testament to the multifaceted nature of agency operations.
The Value of Entrepreneurial Friendships
Amandina and Ashli’s entrepreneurial journey is not just about their individual experiences. They highlight the value of friendship and collaboration within the industry. Sharing knowledge, experiences, and advice with peers can be immensely helpful, especially when dealing with challenges like hiring and structuring an agency.
Lastly, Amandina’s agency serves clients from various industries, from health and wellness to hospitality. While some agencies focus on niching down to specific industries, Amandina finds excitement in working across different sectors. It keeps things interesting and allows her team to approach each client with fresh perspectives.
The transition from solopreneurship to agency ownership is a journey filled with both challenges and rewards. Amandina’s story showcases the importance of adaptability, team building, and maintaining strong entrepreneurial relationships in navigating this dynamic landscape. Ultimately, every agency’s path is unique, and success lies in finding the right structure and strategies that work for your team and clients.
00:00 — Intro + October 19th Event
03:05 — Amandina’s Background
05:04 — Transitioning from Solopreneur to Agency
08:47 — The Benefits of Having a Team
12:19 — To Niche or Not to Niche
15:49 — Back in the Office or Work from Home
20:32 — Starting An Agency
25:34 — From Work to Management
28:22 — Mistakes Made Along the Way
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