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How to Acquire Celebrity Clients 101

Client Relations, Growth + Scaling, Sales

October 2, 2023

Explore how we’ve unlocked the secrets to working with iconic names and celebrities in the marketing world.

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When it comes to our roster, we’ve got some pretty exciting names. From the iconic Brooke Shields to the amazing athleisure brand Alala, we’ve had the privilege of working with some remarkable individuals and businesses. But how did we land these clients, you might wonder? Well, let me take you through the journey.

1. The Power of Networking:

Surprisingly, many of these connections weren’t close friends or frequent communication partners. We simply started sharing our aspirations. We expressed our desire for more exciting projects, and these individuals stepped up to help us achieve just that.

Networking played a significant role in bringing celebrity clients our way. We reached out to people, and sometimes, all it took was mentioning that we run a marketing agency. Doors began to swing open. People started connecting us with potential clients. It’s incredible how knowing the right people can make such a difference.

2. Generous Referral Incentives:

In the early days, we offered substantial referral incentives—thousand-dollar kickbacks or even more. While referrals typically come with modest rewards, we decided to be more generous. Why? Because we viewed it as a marketing spend. We’d rather have others selling for us, and it indeed opened doors to some of the right opportunities.

Now, you might be thinking, “I don’t have that kind of network.” Don’t worry; I’ve got a second strategy that can work for you.

3. Saying Yes and Getting to Work:

When these celebrity clients came our way, we didn’t hesitate to say yes. Whether it was the chance to work with Brooke Shields or collaborate with Shani Darden’s celebrity skincare line, we jumped into action.

Here’s a vital lesson: Don’t let the pressure of working with big names overwhelm you. The job is still the job, whether you’re working with a celebrity or a local business. Remember, a client is a client, and the quality of your work remains crucial.

4. Behind-the-Scenes Success:

Our portfolio extends beyond what you see on our website. We’ve worked with best-selling authors, podcast hosts, actors, singers, models—you name it. Some of these names may not be on our public roster, but they’re part of the conversations we’re having, or they’ve joined our talented team.

5. Celebrity Clients, Unique Challenges:

Working with celebrity clients can present unique challenges. When we say “celebrity,” we mean well-known names—brands like Target, beloved TV show stars, and more. These projects often come with higher stakes and increased visibility, but remember that the core principles of delivering exceptional work remain the same.

In conclusion, the journey to working with exciting names involves a mix of networking, generosity, seizing opportunities, and staying focused on delivering quality. Whether it’s a household name or an up-and-coming brand, every client represents a chance to excel in your field.

So, if you’re aspiring to work with remarkable names and celebrity clients, start by building your network, being open to opportunities, and always giving your best—because, in the end, the job is the job, and success is determined by your dedication.

00:00 — Intro

00:42 — My Businesses

03:37 — Lazy Business

06:01 — Networking

08:31 — Working with Big Names

10:16 — The Power of the DM

12:38 — Tip #1

15:58 — Tip #2

16:52 — Tip #3

19:02 — Tip #4

21:50 — Tip #5

23:42 — Tip #6

25:31 — Tip #7

28:18 — Tip #8

31:26 — What I Want You to Take Away

Resources:

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i'm Ashli !

Your partner in crime. Entrepreneurship older sister. Full time dork and part time typo creator. Here to bring my 10+ years of Devil Wears Prada fashion experience to female entrepreneurs so you learn *real* business tips.

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