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long term vision

Creating Long Term Vision at the Beginning

October 22, 2024

It’s hard to see the full potential of your business at the start, but creating a long term vision can set you up for lasting success. Here’s how to do it from day one.

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Starting a new business is an exciting time, but it can also feel overwhelming. With so many immediate tasks to handle, from building your product to finding customers, it’s easy to get lost in the day-to-day grind. However, one of the most important things you can do as an entrepreneur is to establish a long term vision right from the beginning.

Having a long term vision for entrepreneurs isn’t just about imagining where you want to end up; it’s about creating a roadmap for your business that will guide your decisions and keep you on track as you grow. But how do you develop that vision when you’re just starting out? Let’s break it down.

1. Start with Your Why

Before you get into the nitty-gritty of numbers and goals, it’s essential to understand why you started this journey. What problem are you solving, and why does it matter to you? Understanding the deeper purpose behind your business helps anchor your vision and gives you something to come back to when challenges arise. This purpose will evolve over time, but it’s crucial to set it at the beginning.

Pro Tip:

Your “why” should be bigger than just making money. What legacy do you want to leave, or how do you want to impact your customers’ lives? This long-term focus helps build a sustainable vision.

2. Set Clear Goals, But Be Flexible

It’s important to set specific goals for where you want to go, even if they seem far off. Having clear, measurable goals will give you direction and something to work toward. At the same time, know that your vision might evolve as your business grows. The key is to be open to adjustments without losing sight of the broader direction.

Pro Tip:

Use milestones to break down long-term goals into smaller, achievable steps. This helps keep your vision actionable and prevents overwhelm.

3. Long Term Vision Starts Years Ahead

While it’s easy to focus on the next few months, try to imagine your business five or ten years down the line. What does your team look like? What markets are you serving? What kind of products or services are you offering? Envisioning the full scale of your business can help clarify what needs to happen in the short term to get you there.

Pro Tip:

Create a vision board or write out a narrative of what your business looks like when it’s fully realized. This can help solidify your long term vision for entrepreneurs and provide daily motivation.

4. Embrace the Learning Process

At the beginning of any entrepreneurial journey, you don’t know everything—and that’s okay. What’s important is adopting a mindset of learning and growth. Part of seeing the long-term vision means acknowledging that things will change, and you’ll adapt as you gain more experience. Stay curious and committed to improving, and your vision will become clearer with time.

Pro Tip:

Consider setting aside time each week to reflect on what you’ve learned and how it aligns with your long term goals. This practice keeps you aligned with your vision while staying open to new ideas.

5. Think Beyond Yourself

A successful long term vision for entrepreneurs often involves thinking beyond personal success. How will your business serve others? Whether it’s your customers, your employees, or your community, thinking about the larger impact of your business can help you craft a vision that feels meaningful and inspiring.

Pro Tip:

Incorporate social impact or community goals into your vision. This not only adds a deeper purpose but also creates a lasting legacy for your business.

6. Plan for Adaptability

Finally, a long term vision doesn’t mean you’re locked into one path. The business world changes quickly, and your ability to adapt will play a significant role in your success. Building flexibility into your long term plan ensures that your vision can withstand shifts in the market, customer preferences, and your personal goals.

Pro Tip:

Instead of being rigid about how you achieve your vision, focus on the end result and stay flexible about the methods you use to get there.


Having a long term vision for entrepreneurs is crucial to creating a sustainable and thriving business. While the path ahead might seem uncertain at the beginning, taking the time to build a solid vision will guide your decisions, keep you focused, and help you navigate the ups and downs of entrepreneurship.

By starting with your purpose, setting goals, imagining your business at full scale, and staying adaptable, you can create a vision that not only grows with your business but also leads you to long-term success.

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i'm Ashli !

Your partner in crime. Entrepreneurship older sister. Full time dork and part time typo creator. Here to bring my 10+ years of Devil Wears Prada fashion experience to female entrepreneurs so you learn *real* business tips.

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