ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • ITS NOT HARD ITS NEW • 

ambition is sexy

my infamous google cal trick

join 75 hard

pitch yourself challenge

nail your discovery call checklist

view all

Team AP Consulting

view all free stuff

Gone are the days that "freebies" lead to funnels which lead to purchases. We get it. Instead, I'm proving my expertise with powerful products for free. There's a difference.

Team AP Consulting

view the shop

START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • START MESSY • 

the rules playbook

the pitch playbook

let's f*ckin go

the sales playbook

all playbooks

We all want to pay ourselves better in entrepreneurship. So instead of paying me the thousands this is "worth", pay yourself and come shop for less than $197.

view all

the library

the 
club

the 
roundtable

the retreat

you're the coolest

Team AP Consulting

view services

A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • A YEAR FROM NOW YOU'LL HAVE A YEAR OF EXPERIENCE • 

Whether downloading one of the 150+ resources in The Library, networking in The Club, scaling in The Roundtable, or relaxing at one of our retreats, we're here to over deliver and impact women's lives.

view all

How to Add Summer Fridays Into Your Business

May 25, 2023

Looking to balance work/play this summer? Here’s how you can take time off without sacrificing the integrity of your business.

back to blog home

Since we’re taking summer Fridays this summer, this might be the last Friday we work in our business at Team AP Consulting/ Dial Zero Marketing !! Our summer Fridays start next week (after Memorial Day), and if you’re interested in doing this in your business as well, I have some ideas/considerations for you.

Considering deploying a summer Friday?

Here are a few ways to do it:

  1. Every Friday, the office is fully closed. This is what we’re activating this summer – every Friday off from after Memorial Day to Labor Day weekend. To make this work we will do the following:
    • Out of office replies live every single Friday so our clients are reminded.
    • Letting clients know in advance so they can shift any internal workings.
    • Having a TB meeting on Thursdays before we close today of what’s outstanding, what’s urgent, what’s coming up, and what we need to activate first thing Monday.
    • This can also be done as a solopreneur!
  2. Choose 4-6 Fridays for team members to take off. This only really works with a full time team with 3+ members. By allowing your team to choose a few days off, you still have hands on deck to support clients if needed. I did not choose this option because my FT team members are so siloed in what they do (aka I don’t have 3 people in similar/the same roles), that if our graphic designer is out, we don’t have a replacement for her. So we might as well just all be off.
  3. Close the office at noon each week. I like this option as well because it gives you a shorter day. However, when I worked in corporate, this structure either meant that we all were so wildly unproductive for those 3-4 hours, orrrrr I had to “stay late” to work a full day because the business needed it, and I was already working so I might as well. I don’t hate this option at all though and think its a strong option!

For me, I’m a “go big” kind of person and if I want to see if we can do this forever, then let’s go hard. Let’s build a structure and system around a 4-day work week, starting with these summer Fridays. Now, if we do deploy this strategy past the summer, we’ll probably take Mondays off. But all of this is a test and things can change.

But Ashli, what if something is desperately needed ASAP on a Friday?

Four tips to making it work:

  1. I’ve built a business with strong boundaries where we don’t have a single client currently that we are responsive to in an urgent manner. Nobody has my cell phone number, and nobody asks for same day changes/edits/requests. In fact, same day requests cost $150 per hour with clients so it’s smart of them to align with how we work, which is weeks in advance. If our clients want same day responsiveness, I encourage them to consider a full time team member.
  2. There may be an outlying case where there’s a mistake, a hiccup, or a must-do-this-now situation. We will mitigate this as best possible by checking any “Friday” deliverables for quality assurance. Our clients also know we are doing this so a Friday request becomes akin to a Saturday request – where we will get to it Monday.
  3. Also, this is my business, my clients, with my name on the contracts. I’ll absolutely be on standby/on call if clients urgently need us. If I’m away, I’ll be checking Slack. If I’m at lunch with friends, I’ll bring my laptop. I’ll set us up for success while doing what we can to not create a reactive environment.
  4. Sometimes, we may not be able to avoid work on one of our summer Fridays. Listen, if someone on the team wants to work on a Friday, that’s their prerogative. If they want to respond to a client they manage/oversee on a Friday, by all means. If they say “hey saw that request come through, I can handle it” even though it’s a Friday, then do you girl.

Final thoughts:

We’re hoping and working towards, this becoming our new normal, so that we can commit to a 4-day work week in our business for good. I’ll keep you posted how it goes. For now, I honestly don’t see why we can’t continue with the right operations in place.

And let’s be real: I’ll probably work part of the day most Fridays this summer. This is my business after all and sometimes, you gotta do what you gotta do. Also I love my job so much and it’s hard for me to shut off during the week. But I’m also going to take this time, to challenge myself, to try this new way of working. It’s a benefit to the business and to my team that I’m happy to offer and that I know they will respect and manage with strong communication. We work well together so I’m very optimistic. Plus, nothing can burn down because of one day a week and if it can? We’ve got much bigger problems on our hands.

Ps. Have we met?! 

i'm Ashli !

Your partner in crime. Entrepreneurship older sister. Full time dork and part time typo creator. Here to bring my 10+ years of Devil Wears Prada fashion experience to female entrepreneurs so you learn *real* business tips.

about me