To the woman who has decided to finally take the leap, to go all in on the idea that you've been mulling over during nights you can't sleep or meetings that could be an email. To the one who knows a profitable side hustle is exactly what you need to save for that house, pay down your debt, or give you travel money to see the world. To whoever is reading this and embarking on your own entrepreneurial journey, this toolkit encapsulates what you need to enter with clarity, with strategy, and with tips that keep you away from mistakes a lot of us make at the beginning. We're rooting for you, proud of you, and we're celebrating the Go-Getter you are.
foundation. identity. branding. product suite. pricing.
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the TOOLKIT
your templates + insights into BUSINESS FOUNDATION
business foundation checklist
STARTING A BUSINESS FEELS LIKE A LOT OF PEOPLE TELLING YOU WHAT YOU NEED EVERY 5 MINUTES. THE THING IS, A LOT OF THEM ARE RIGHT, EVEN IF THEY HAVE CONFLICTING OPINIONS. WHAT YOU CAN'T SHY AWAY FROM ARE THE NEEDS THAT FORM YOUR NEW BUSINESS ENTITY. tHE PRE-WORK NECESSaRY, THE IDENTITY FORMATION, LEGAL, FINANCE, SOFTWARE, EMAIL/WEB, MARKETING, SALES, AND ORGANIZATION. EVERYTHING YOU NEED TO DO, ALL IN ONE PLACE FOR YOU.
YOUR TEMPLATES + INSIGHTS INTO BUSINESS FOUNDATION
THE TOOLKIT
BRAND VALUES, culture + PILLARS
IF YOU ASK ANYONE WHO RUNS A SUCCESSFUL BUSINESS, I GUARANTEE EVERY PERSON WILL AGREE THAT HAVING A CLEAR VALUE SYSTEM FROM THE START CAN CHANGE YOUR BUSINESS.
USING OUR TEMPLATE, WE ENCOURAGE YOU TO SEE HOW YOUR VALUES AFFECT YOUR SALES, YOUR CLIENTS, YOUR PUBLIC PERCEPTION AND EVEN THE SERVICES YOU OFFER. USE THIS TO GUIDE YOU AND FEEL FREE TO COME BACK TO THIS AS YOU GROW.
ideal client market research
WHEN YOU IRON OUT ALL THE PARTS OF YOUR BUSINESS, IT'S IMPORTANT TO UNDERSTAND YOUR CLIENTS ON A DEEP LEVEL. WHAT MOTIVATES THEM? HOW CAN YOU SERVE THEM BETTER? HOW DO YOU CONNECT WITH THEM?
BY DOING IDEAL CLIENT MARKET RESEARCH, YOU CHANGE YOUR MINDSET FROM HOW YOUR BUSINESS SERVES YOU TO HOW YOUR BUSINESS SERVES OTHERS WITH CLEAR UNDERSTANDINGS OF HOW TO HELP THEM.
TEAM AP
TEAM AP
TEAM AP
diy your first branding
WE LOVE OUR BRAND AND WEB DESIGNERS AND FULLY BELIEVE THAT BY HIRING ONE IN OUR SPACE, YOU WILL BE BLOWN AWAY AT THE LEVEL OF CREATIVITY AND SUPPORT YOU RECEIVE. BUT WHAT IF YOU HAVEN'T MADE THAT FIRST $2500 OR $5000 YET TO AFFORD IT?
IN 2020, I CREATED THIS DIY YOUR BRANDING PACKET AND THIS WILL HELP YOU SEE WHAT GOOD BRANDING HAS, AS WELL AS GIVE YOU A TEMPLATE TO CREAT YOUR FIRST ROUND OF BRANDING BEFORE YOU'RE READY TO HIRE A PRO.
swot analysis + department overview
A SWOT ANALYSIS (OR AN EXERCISE TO IDENTIFY YOUR STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS TO YOUR BUSINESS) IS VITAL TO ANY SUCCESSFUL ENDEAVOR, WHETHER YOU DO THIS ON DAY 1, DAY 100, OR EVERY 90 DAYS. WE ALSO ENCOURAGE YOU TO AUDIT YOUR TIME, AND CHECK IN WITH YOUR WHEEL OF LIFE AFTER 90 DAYS TO ENSURE THAT YOU ARE USING YOUR TIME AND FOCUS WISELY.
digital product funnel
FOR DIGITAL ENTREPRENEURS, IT'S TOUGH TO FIND A WAY FOR PRODUCTS AND SERVICES TO WORK TOGETHER. THIS WORKBOOK ALLOWS YOU TO NOT ONLY MAP THE SEQUENCE OF YOUR CUSTOMER JOURNEY, MAP OUT WHAT EMAILS ARE NEEDED TO SEND, AND TRACK WHAT YOUR LAUNCH $ COULD BE AT THE END OF YOUR FIRST YEAR.
TEAM AP
AN OVERVIEW OF ALL YOU NEED TO START WITH A STRONG FOUNDATION
As you start to build your business, you'll want to get clear on some foundational topics that will help you make decisions about what services you offer, how you scale your business, understanding your client base, and tips to build a strong base level to grow on. Like most steady structures, the way you build relies heavily on the foundation you have laid, and with these trainings, you can be confident that you are entering into entrepreneurship feeling empowered and ready.
As a business that largely serves brand/web designers, we believe wholeheartedly in the strong investment of professional brand + web. But what if you're just starting and you have less than $100 to start your business? In 2020, we too had no money in the start of our business and thus, our DIY Branding template was born. This was what we created and used in the first iteration of our branding that allowed us to connect to early consumers, make our first $10,000 and use that money to make an investment in branding from a professional. Come back to us when you're ready to hire because we have a network of the most talented and creative women for you to tap into when you're ready for the high level branding. Til then, a little DIY will get you a long way.
When you start your business, you'll probably notice what I did at the beginning: 1. Everyone has something to sell 2. All of it seems important. And that's the thing - there is so much great information about entrepreneurship online, but digging through all of it to try to decide what you need and what you don't is exhausting and it stops you from the one thing you need to focus on at the beginning - making your first sale. To do so, you need your foundation, your identity and of course, a plan to kickstart sales so you can find your own path through experience.